Inspired by Users.
The User Experience role extends far beyond user testing and observation. Whether it’s spot, full, or lean integration, UX needs to be involved early and often. UX starts asking questions before the work begins to clearly understand, assess, document, and collaboratively review and approve the initial project vision, needs, goals, and problems. UX investigates, in as much detail as possible, the big picture to learn about the entire journey and to give context to the user’s tasks, goals, needs, influencers, and motivators. These requirements will drive the research and methodology recommendations to maximize learning to make the best usability and design decisions. It then becomes a negotiation to agree on the optimal approach using the right methods, at the right time, within the budget.
There is lean UX, however there is no minimum-viable approach to usability and user research. If you insist on conducting discount research, you will end up with inferior results that will not help to meet the project nor user’s goals and needs.
USER EXPERIENCE IS MORE THAN USABILITY TESTING.
IT'S A PROCESS TO UNDERSTAND AND INFLUENCE A USER’S BEHAVIOR
| Context | Psychology | Inentives | Affordances | Motivators | Empathy | Bias | Needs | Knowledge | Abilities | Constraints | Emotion | Physical World |
Manage and direct user experience practice throughout a wide range of diverse digital projects throughout the entire company. Develop and maintain close relationships with clients, senior management, project managers, developers, designers, content managers, and others to ensure all digital projects and products appropriately apply user-focused approaches and methodologies to all digital products. Listen to, ask questions, and evaluate individual project UX needs, then advise, direct, strategize, and plan the most optimal approach to meet the client, project, and user needs and goals. Strategize, assess, and evangelize User Experience practice. Practice a diverse range of user research methodologies to develop user-informed deliverables and products.