Inspired by Users.


MY Philosphy

The User Experience role extends far beyond user testing and observation. Whether it’s spot, full, or lean integration, UX needs to be involved early and often. UX starts asking questions before the work begins to clearly understand, assess, document, and collaboratively review and approve the initial project vision, needs, goals, and problems. UX investigates, in as much detail as possible, the big picture to learn about the entire journey and to give context to the user’s tasks, goals, needs, influencers, and motivators. These requirements will drive the research and methodology recommendations to maximize learning to make the best usability and design decisions. It then becomes a negotiation to agree on the optimal approach using the right methods, at the right time, within the budget.

There is lean UX, however there is no minimum-viable approach to usability and user research. If you insist on conducting discount research, you will end up with inferior results that will not help to meet the project nor user’s goals and needs.

experience with Methods, Activities, and Deliverables



| Context | Psychology | Inentives | Affordances | Motivators | Empathy | Bias | Needs | Knowledge | Abilities | Constraints | Emotion | Physical World |


Work History

Education & Certifications

  • 2016

    Nielson Norman Group UX Certification

  • 1994

    Bachelor degree

    University of Maryland, College Park

15+ Years Experience

  • Present
    03/15 - Present

    UX Lead, Researcher, Strategist, manager

    ICF. Rockville, MD

    Manage and direct user experience practice throughout a wide range of diverse digital projects throughout the entire company. Develop and maintain close relationships with clients, senior management, project managers, developers, designers, content managers, and others to ensure all digital projects and products appropriately apply user-focused approaches and methodologies to all digital products. Listen to, ask questions, and evaluate individual project UX needs, then advise, direct, strategize, and plan the most optimal approach to meet the client, project, and user needs and goals. Strategize, assess, and evangelize User Experience practice. Practice a diverse range of user research methodologies to develop user-informed deliverables and products.


  • Previous
    02/13 - 03/15

    User Experience Lead

    Novetta Solutions. McLean, VA 03/11 - 02/13

    Senior UI Designer/Info Architect

    SRA International. Arlington VA 12/08 - 03/11

    Creative Director

    Ideation Inc. Reston, VA 09/08 - 05/09

    Information architect, UX and web designer

    Genesis10. Rockville, MD 03/08 - 09/08

    User Interface Designer

    Lockheed Martin. Tysons Corner, VA 05/05 - 02/08

    SR Website Designer / UX

    URS Corp / AECOM. Rockville, MD 09.02 - 05.04

    User Interface Designer

    STG International. Tysons Corner, VA 07/98 - 09/02

    Data Analyst / Info Architect / Website Designer

    Federal Emergency Management Agency. Hyattsvile, MD




    Online Tools

My Work


Website Redesign Integration


Website Lifecycle


Recent Projects


User Research Reports


UX Strategy & Planning


UX Method Cards


User Engagement & Testing Timeline

The average human attention span has declined from 12 seconds in the year 2000 to 8 seconds now.

Pragmatic UX

Is Your Website Your Best Friend?

Managing care of a website is like taking care of a pet. You love your dog, you take great care of your dog, and you give your dog everything he wants. I hear people say, "my dog loves…" [take your pick], and I always wonder, how do they know? Did their dog tell them they loved [it]? No, people think they know what their dogs need/want because they make assumptions based on their behavior. But there is an inherent danger in making judgements based on behavior. Animals have basic needs and we tend to overcomplicate them. We often create unnecessary meaning based on our assumptions and our own needs. Websites and their users work the same way... (to be continued)

DOES Experience Matter?

When thinking about a new feature or functionality, such as social media sharing, you can’t simply rely on the comments or observation of testing participants. As Steve Jobs once said, “A lot of times, people don't know what they want until you show it to them.” A response bias will make every new feature appear great, however if you look into the data, whether or not this feature is being used or has been used on similar products in the past, you will be making a better decision. According to bayes' rule...(to be continued)

Is it still considered User-centered design if...

...there are no users in sight? Vestibulum tincidunt congue lobortis. Nunc vehicula dolor at vestibulum posuere. Phasellus pulvinar porttitor nunc ut fringilla. Duis massa neque, vestibulum ac pulvinar vel, iaculis at mi. In at nibh odio. Sed ornare libero vel urna euismod. Phasellus pulvinar porttitor nunc ut fringilla.Nunc vehicula dolor at vestibulum posuere. Phasellus pulvinar porttitor nunc ut fringilla. Duis massa neque, vestibulum ac pulvinar vel, iaculis at mi. continue...[not working]

Are you crossing your channels?

Ignoring your cross-channel, omni-channel, or multi-channel experience can create a lot of noise for your user and lost conversions for you. Users are contstantly moving, jumping from device to device, even engaged on their phone while sitting in front of their computer. Our goal as a UX professional is understanding the context of a user's behavior. Not only do we need to know what they want, and why they want it, we now need to understand how they are accessing it, and not only where they are, but also where they are going. continue...[not working]